Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

Following strong, sustained growth in Portugal, we are expanding our local presence and setting the direction for the next stage of growth.

As part of this expansion, we are creating a brand-new senior Field Sales Manager role to lead our national field sales team and shape how we go to market. This is a chance to build something, develop a high-performing team and play a central role in taking Barebells, Vitamin Well and NOCCO further across Portugal.

About the role

As Field Sales Manager, you will take full ownership of our national field sales organisation, leading its development and driving commercial performance across Retail and Out of Home in Portugal.

Based in Lisbon and reporting to the Country Manager, your mandate is to build a high-performing team, deliver profitable growth and expand distribution, ensuring strong brand visibility and consistent execution across channels.

Combining strategic planning with hands-on leadership, you will spend significant time in the field, close to your team, customers and partners. Working closely with social marketing, shopper marketing and operations, you will set priorities, strengthen execution and drive performance across the market.

Your responsibilities will include:

• Lead, inspire, and develop a team of field sales representatives and merchandisers to ensure high performance and motivation.

• Drive sustained growth through clear strategic direction and disciplined execution across Retail and Out of Home channels.

• Build and nurture long-term relationships with customers and partners across Portugal.

• Steer performance through CRM implementation, KPI management and data-driven decision-making.

• Collaborate with internal teams to ensure successful launches, campaigns, and execution in the field.

• Expand distribution, strengthen brand visibility and secure excellent execution across Retail and Out of Home.

• Stay ahead of competitors and adapt sales strategies to drive brand and business growth.

What you can expect

• Build something that lasts. Shape our field sales organisation and how we operate in Portugal.

• Strong brands, plenty of room to grow. Take Barebells, Vitamin Well and NOCCO further across the Portuguese market.

• Real influence, real impact. Work directly with the Country Manager, make commercial decisions and see the results in the field.

• An entrepreneurial business with international backing. Short decision paths, ambitious plans and the freedom to make things happen.

• Competitive salary and benefits, including a company car.

Who are you

You know what it takes to build a successful field sales organisation and you have the commercial track record to back it up. You are as comfortable setting direction as you are getting out in the field, working alongside your team and making things happen.

You know the Portuguese market, understand what drives sales across different channels and have the confidence to challenge, develop and lead others. You want the responsibility of building something that lasts – and the accountability that comes with it.

Essential skills to succeed

• Proven experience leading and developing field sales teams within FMCG.

• Strong track record in sales execution, customer development and performance management.

• Solid understanding of Portuguese Retail and Out of Home channels, category dynamics and trade structures.

• Strong commercial acumen, with the ability to use data and insights to drive decisions.

• Excellent leadership, coaching and relationship-building skills.

• Experience working cross-functionally with marketing, shopper marketing and operations.

• Fluent in Portuguese and comfortable working in English.

• A valid driving licence.

How to Apply

Application deadline: December 10th 2026

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner.